Beard oil is not designed solely for the hair. It is formulated to help skin retain it's moisture and promote healthy hair growth.
Yes it is to be applied to the hair but mainly to the skin.
When I developed Bigfoot beard co, I set out to develop a non greasy, absorbable, totally natural oil that will improve any beard.
Used daily, beard oil will improve your skin and beard. It also slows the aging process by hydrating the skin.
Morol of the story is use oil every day especially after washing